Personalised Customer

Personalized Customer (Closed-Loop-Marketing)/ Long-term customer loyalty

Enhance your Product Efficiency and Strengthen Customer Ties

Understand your total brand experience and gain competitive advantage. Demystify  your audience persona, speak to customers and potential customers in line with their social, economic and behavioural patterns. 

Build customer profiles that persist across the entire life of the customer relationship and create personalized experiences with ease. 

In addition to having a background on your customers previous behaviour, Ajua also enables you to predict what they are most likely to respond to.

Solution Impact: Customer/Product Individualization focused value

360-degree persona view

Unlike other CX and/or CRM tools Ajua Personalized Customer provides you with a unique 360° view of the customer, customer experience and customer behaviour both on you and off you.

Personalized Products

Understanding your customers helps you treat them as individuals with individual needs for innovative products, solutions and services.


Ajua Personalized Customer matches data from disparate sources with industry leading analytics to deliver a complete view of your customer. Our Audience on Demand and Consumer Wallet solutions give you more complete and granular insights into your customers. With Ajua personalized Customer, you can segment customers better based on actual behaviour, spending and customer journeys.

What can I get from this solution?

  • Customer Feedback with Digital and non-digital transactional NPS, CSAT, CES, special focus on products
  • Demographics analytics with product Data enrichment, using Ajua Insight Studio
  • Business impact Insightful Actions on long-term value (customer and product) metrics; automated/semi-auto
  • External Audience data on product insights with Ajua’s Audience on Demand
  • Population spend analytics with Ajua’s Consumer Wallet
  • Scaled on-premise Cloud Data Platform with Ajua Cloud Appliance for customer localized data integration/ownership
  • Value Management with training of personnel on Full Customer Journey Mapping
  • Quarterly Benchmarks industry comparison analysis